Cameleon Software sold to PROS Holding

US-based Pros makes takeover bid for France’s Cameleon Software, specialist in product pricing

M & A sell side 2014, January

Enterprise software

“With PROS, we find a wealth of commonalities, a strong cultural fit and a shared interest in helping customers improve sales effectiveness. We strive to deliver the most innovative and robust CPQ solutions, and we are confident the proposed combination of PROS and Cameleon would offer a unique value proposition for our respective customers and partners. This would be a tremendous opportunity for our employees in Europe and the U.S., as we work together to grow the market, and expand domestically and internationally.”

Jacques Soumeillan - President and CEO of Cameleon Software

Founded in 1987 in Toulouse (France) and listed on NYSE-Euronext since 1999, Cameleon Software is a leader in multi-channel and multi-device product CPQ and proposal solutions. The Company was acquired by PROS Holdings Inc. (NYSE: PRO) through a friendly tender offer agreement in an all cash transaction with the view to furthering its internationalization strategy and sales efficiency. With 27 years of experience in data science, PROS Holdings Inc. offers Big Data analysis solutions in order to optimize sales, prices, quotes, promotions and revenue management within over 30 sectors.

As a result of the tender offer aiming for 100% of Cameleon Software’s shares, PROS Holdings owns 84.37% of the Company’s capital and 98.63% of its outstanding warrants. The tender offer gave all share and warrant holders the opportunity to benefit from immediate cash at an attractive level of valuation. The Offer comprised all Cameleon Software’s shares for an enterprise value of approximately €24m ($33m). PROS Holdings Inc. and Cameleon Software highlighted their complementarities in terms of product offering, geographical coverage and distribution networks.

“PROS planned acquisition of Cameleon represents another step in our mission to help customers outperform,” said PROS President and CEO Andres Reiner. “The proposed addition of Cameleon’s market-leading CPQ solutions with PROS big data applications would offer a unique, end-to-end sales effectiveness solution that drives sales growth. Customers are seeking a single platform that combines the efficiency of sales execution with big data science to optimize the lead-to-order process.”